Da Redação da Casa, Arquitetura e Construção.

http://casa.abril.com.br/coberturas/feiras-eventos/idea-brasil-2010-18-vencedores-categoria-casa-592360.shtml#16

Quem estiver longe ou não puder ir, disponibilizamos um link para o album de um grande amigo nosso, o Henrique Nardi, clique aqui >>

Link para a Bienal 2010 >>

NEW YORK (CNNMoney.com) -- If you're thinking about buying an electric car but you're worried about getting stuck someplace when the battery runs out, General Motors has a two words for that.

"Range anxiety."

The automaker has filed for a trademark on the term. Range anxiety is a major reason car shoppers say they would avoid buying an electric car.

GM's trademark filing, submitted in July, was recently uncovered by the automotive blog Jalopnik.com.

The phrase was first used by GM engineers as they were developing initial concept versions of the Chevrolet Volt, GM spokesman Rob Peterson said. Some of the engineers had also worked on GM's EV1 electric car from the 1990s, the vehicle that was the subject of the movie "Who killed the electric car."

Those engineers recalled EV1 owners saying they loved their cars but that they became worried as they reached the limits of the car's driving range.

"It's like living in the red zone on your gas gauge all the time," Peterson said.

Later, GM executives used the term in describing the benefits of the Chevrolet Volt to members of the media.

Once fully charged, the Volt can drive up to 40 miles on electric power alone. When plug-in power runs out, the wheels are powered by electricity generated by a gasoline engine.

Competing electric cars, such as the Nissan Leaf, can drive up to 100 miles on a full charge, but need to be plugged in again before they can drive further.

While 100 miles is much more than 40 miles, GM points out that most Americans drive less than 40 miles on most days. GM boasts that the Volt's "range extender" engine does away with "range anxiety" altogether, no matter how far a driver wants to go between charges.

Extraído de CNN Money >>

by Peter Valdes-Dapena, senior writerSeptember 1, 2010: 12:22 PM ET

Palestra Sustentabilidade, dia 15 de Agosto as 19:00 na Faculdade Barddal.

Apresentaremos os bastidores de um projeto de produto em que o foco é a Atitude, Ação e Redução do Consumo de Energia. Como o design fez isso?

Evento ocorreu no Teatro Shopping Frei Caneca na noite de 24 de Agosto de 2010. Encontramos nossos colegas da Intelbras e diversos outros no evento.

IDEA Brasil 2010 - O melhor do Design Brasileiro

Marcos Buson e Guilherme Queiroga, na entrega do Prêmio IDEA 2010 para o produto pralimao.

Marcos Buson e Guilherme Queiroga com o prêmio em mãos! Up the TipoDs!

O produto pralimao, projeto da TipoD em parceria com a PEDS Marketing Direto, emplaca prêmio nacional de design IDEA 2010 . Produto foi exposto em Nova York, na semana de design week que ocorreu naquela cidade.

Matéria extraída do ESTADÃO.

Informações ainda sobre a indústria editorial, sua importância e a mudança do mundo do PC para um novo mundo POS-PC que se inicia agora.

Onstage at D8, Jobs talks with Kara Swisher and Walt Mossberg about the connection between the iPad and the iPhone.

Extraído de Wall Street Journal.

By Sam Martin - April 9, 2010

At the end of last year, Forbes magazine asked frog to help them envision the future in 2020. In December, we held a workshop in San Francisco that brought designers, futurists and journalists together to think about the current state of computing, how we might experience it 10 years from now and, perhaps most importantly, how we might make the transition into these possible futures.

The day-long event led to an extensive online feature: “Your Life in 2020,” a collection of illustrated concepts and videos that envision the future of ubiquitous computing. In that future,  your computer is not only incorporated into every aspect of your life but is a part of you. With this in mind, we imagined how future technology would influence the key areas of Social, Travel, Commerce, Healthcare, and Media. Here's what we came up with.

Our Second Brain or "ThingBook"

In the future nearly every visible thing will be cataloged and indexed, ready to be instantly identified and described to us. Want to go shopping? In the future we won't need big retail stores with aisles of objects on display. We'll be able to shop out in the world (see image, above). Do you like that new car you saw drive by? Or those cool shoes on the woman sitting across the room? All you’ll have to do is look at it and your mobile handset or AR-equipped eyeglasses will identify the object and look up the best price and retailer.

Bodynet

Like Google for our bodies, future technologies will allow us to monitor our body's vital conditions and compute the outcome of our actions on-the-fly. So you'll know right away what it's going to take to work off that Burger and Coke.

Whuffie Meter

Curious about the future of social networking? Whuffie is a conceptual social Metric based on what others think of you. In the future this Metric might actually be usable as real money. Why not? Celebrities are used to getting things for free based on their popularity. This is the same idea taken to its democratic extreme. Socializing will take on completely new dimensions when we can see everything public about a person right as we are talking with them. Think dating is difficult today? Imagine the hoops we'll have to jump through when everyone in the bar can see your complete dating history the minute you walk into the room.

The term “whuffie,” by the way, is a word coined by author Cory Doctorow in his book Down And Out In the Magic Kingdom. It refers to the measurement of respect or karma a person gains or looses in their lives. In Doctorow’s future, humans have implants in their brains that visually project their whuffie, which has replaced money as currency.

Envisioning Your Future in 2020By Sam Martin - April 9, 2010

At the end of last year, Forbes magazine asked frog to help them envision the future in 2020. In December, we held a workshop in San Francisco that brought designers, futurists and journalists together to think about the current state of computing, how we might experience it 10 years from now and, perhaps most importantly, how we might make the transition into these possible futures.
The day-long event led to an extensive online feature: “Your Life in 2020,” a collection of illustrated concepts and videos that envision the future of ubiquitous computing. In that future,  your computer is not only incorporated into every aspect of your life but is a part of you. With this in mind, we imagined how future technology would influence the key areas of Social, Travel, Commerce, Healthcare, and Media. Here's what we came up with.
Our Second Brain or "ThingBook"In the future nearly every visible thing will be cataloged and indexed, ready to be instantly identified and described to us. Want to go shopping? In the future we won't need big retail stores with aisles of objects on display. We'll be able to shop out in the world (see image, above). Do you like that new car you saw drive by? Or those cool shoes on the woman sitting across the room? All you’ll have to do is look at it and your mobile handset or AR-equipped eyeglasses will identify the object and look up the best price and retailer.
Bodynet Like Google for our bodies, future technologies will allow us to monitor our body's vital conditions and compute the outcome of our actions on-the-fly. So you'll know right away what it's going to take to work off that Burger and Coke.

Whuffie MeterCurious about the future of social networking? Whuffie is a conceptual social Metric based on what others think of you. In the future this Metric might actually be usable as real money. Why not? Celebrities are used to getting things for free based on their popularity. This is the same idea taken to its democratic extreme. Socializing will take on completely new dimensions when we can see everything public about a person right as we are talking with them. Think dating is difficult today? Imagine the hoops we'll have to jump through when everyone in the bar can see your complete dating history the minute you walk into the room.
The term “whuffie,” by the way, is a word coined by author Cory Doctorow in his book Down And Out In the Magic Kingdom. It refers to the measurement of respect or karma a person gains or looses in their lives. In Doctorow’s future, humans have implants in their brains that visually project their whuffie, which has replaced money as currency.

Fonte: Design Mind - FrogDesign

http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html

O projeto foi uma resposta aos carros orientais que chegavam no mercado europeu, mas o carro caiu muito bem no Brasil, onde é um sucesso de vendas comparável aos feitos do VW Fusca e VW Gol. O conceito do veículo original foi desenvolvido por 2 times de design; um dentro da própria FIAT (Centro Stile FIAT) e outro terceirizado com o famoso Giorgio Giugiaro (Italdesign) que desenhou inúmeros sucessos de venda e público, aliás a terceirização é muito comum na Europa e América, algo que ainda lutamos no Brasil para que se torne uma prática.

Uno 1980, o guerreiro. Trouxe diversas inovações em design e acabamento. Projeto realizado dentro da FIAT e em escritório terceirizado.

Já o novo Uno é outra história, veio prioritariamente para comer mercado da concorrência utilizando uma marca de sucesso, o UNO e aproveitando uma plataforma derivada do Pálio. Se será um sucesso de vendas como o primeiro, apenas o tempo poderá dizer. Mas vejo como vitória ao menos o novo Uno ser desenvolvido no Brasil dentro do Centro de Stilo FIAT, em Betim Minas Gerais.

Projeto Uno 2010, parabéns Peter, JP e todos da equipe de design e engenharia!

Falando francamente, espero muito que a FIAT trabalhasse aos moldes da matriz, onde os projetos são levados aos escritórios de design mais compententes através de um concurso. A FIAT teria a força para iniciar esta prática que já é uma realidade nos mercados maduros, afinal, ela já realizou com a Mueller plásticos um concurso de design de interiores onde inclusive ganhamos na categoria escritório... Quem sabe a FIAT inove na próxima também para os designers?

Clique aqui para assistir o vídeo inserido.

Quanto aos meus comentários sobre o Novo Uno, bem, aguardem meu test drive, análise de acabamento e conforto! Vamos acelerar o bichinho e ver se ele dá conta do recado.